Logo design for the Venice Health Council, a community health clinic.

Logo design for Cinex, a film industry subscription service

We believe that the primary function of visual design is to communicate. Graphic imagery often needs to be contemporary, but if clarity does not rule the message could be obfuscated. After grabbing the viewer's eye, the function of graphic design is to convey information clearly and efficiently. If it doesn't do that, it doesn't work.

For interactive products, such as software systems and websites, user-centered visual interface design is especially critical. Design MatriX takes a practical and functional approach to specifying visual identity programs and graphics, tailoring the "look" to fit the purpose. Form itself conveys function and use; the visual interface is information.

With expertise in systems design, Strategic Design and Software Design and Engineering we have the tools to tackle complex information systems problems. We also offer specialized services in visualizing information with the Interactive Data Language, IDL.

If you need help with information architecture or graphic design